Rubato Consulting Group provides bespoke communications and marketing consulting services for private and public tech companies at all stages of growth.

IPO Readiness

Mastering Public Company Earnings: The magic is in the details. Rubato specializes in putting into place the ‘soup to nuts’ processes for all necessary deliverables, responsibilities, and cross-functional contingencies and needs. From the minutiae of the checklist all the way to the actual day-of plan

Departmental Best Practices: Earnings is just the beginning. Other departments and groups within Finance all have a role to play in running as a public company. We help identify these needs and critical paths and put into place all the corresponding processes

Building a Long-Term Book: Arguably the most important part, we work with you, the issuer, to understand the right investors in building a long-term book, not just one with the best profits for short-term investors on the day after IPO

Disclosure and Proactive Communications Content and Review: From drafting of filing materials, reviewing first disclosures and guidance, to the first earnings scripts, we help draft, review, revise, and revisit all necessary steps in the communications creation process

Management Coaching: Sometimes it just takes an audience. We help management prepare and project the best voice, tone, and presence possible for all marketing and communications

Investor Targeting and Intel: Everyone can provide basic investor intelligence and targeting (including Rubato), but our near-decade of experience across technology offers our clients an ‘on the ground’ level of knowledge that is differentiated and more impactful

Investor Marketing: Planning beyond the IPO and first earnings call is just as important as the IPO itself — Rubato can help map out a full picture marketing plan that best articulates the investor message while balancing executive time and needs

Series Fundraising

Fundraising Strategy: We help map out a multifaceted plan and approach for any round of fundraising from early to late stage capital raises

Preparing Communications: We help draft, revise, and generate investor communications content, both proactive and reactive for all phases of marketing and fundraising

Coaching and Preparation: We augment investor marketing with rigorous coaching, preparation, and practice to help crystallize pitches and reactive investor questioning

Navigating Buy and Sell-Side: Unparalleled knowledge across all audiences on Wall Street, from private venture capital, crossover investors, hedge, to public institutional owners

Earnings or Quarterly Reporting: Rubato brings to private companies public-side knowledge of earnings best-practices (see above IPO Readiness), quarterly board reporting, and other related quarterly corporate governance and disclosure matters

Press Relations

Corporate Communications: Emphasis on longer-form, deeper profile content where a corporate narrative can be fully told

Financial Communications: Our specialty. Rubato can eloquently explain complex financial concepts to financial journalists, and in doing so, making the seemingly financially mundane a compelling part of a hook, ‘lede’, or story

Industry Communications: Targeting the right influencers both across industry publications and relevant industry research content (i.e. Gartner) to help tell and explain the deeper product and customer strategy

We Always Strive For…

Tactical and strategic know how in dealing with nearly all investor situations, events and/or crises, with a proven playbook for any given communications challenge

The ability to design and tailor a communications or consulting plan to a particular client’s needs, taking into consideration their management team, company culture, existing resources, and ultimate goals in mind

Quick turnaround for deliverables as well as ‘as needed’ contact and access on a reasonable basis